Now, you are the NBA - your ratings have completely cratered, fans have left in DROVES. You are an entertainment entity whose business is tv advertising, merch, $24 beers and gambling. Now you face the potentially smallest market making the finals - which means even lower rating.
If you're like me, you're all broken up about that.

How does this play out? Seems to me the NBA desperately needs Boston or the NYK from the East, you know, more eyeballs, shit to promote/market. But out of the west - how do you 'market' the Zombie Sonics? Does anyone outside of Stinkwater OK know anything about them? You cannot market the East/West matchup because the Lakers are out (thank f'n GOD), so what do you have left? The Ghost of the Warriors past? Jokic on the Nuggets?
Imagine watching you league circle the drain while facing the grim reality you are potentially faced with a cleveland/OKC Finals matchup.

This is shaping up to be another ratings bottom feeder finals. Imagine how nervous Adam SIlver is right now.
